PTSB’s Reflecting Ireland reports are editorial-style publications that translate complex national research into clear, engaging visual narratives. The reports combine data, storytelling, and brand-led design to communicate insights about everyday life in Ireland.
From a design perspective, the reports are structured to prioritise clarity and accessibility. Information is broken down through a strong hierarchy of typography, colour, and layout. Data is brought to life through infographics, charts, and visual callouts that balance accuracy with visual appeal.
The reports are released 4 times a year and also include a variety of other design elements as well as the overall report. There are also infographics, social media carousels and blog banners. Prior to the carousels, videos for Instagram and X were created.
